The National Tourism Research Conferences, organized by CENT (Center for Excellence in National Tourism), serve as a premier platform dedicated to exploring and addressing key aspects of Pakistan’s evolving tourism landscape. These conferences bring together researchers, policymakers, tourism professionals, local communities, and industry stakeholders to engage in meaningful dialogue and share insights that shape the future of tourism in the country.
With a focus on both domestic and international dimensions, the conferences highlight the government’s efforts in promoting tourism, the economic significance of the industry, and the vital need for responsible and sustainable tourism practices. Participants examine challenges and opportunities beyond the traditional attractions of the Northern Areas, uncovering new tourist destinations, and formulating strategies for their identification, development, and promotion.
The conferences also address the issues faced by local communities, offer feasible solutions based on global best practices, and promote innovative directions for enhancing tourism in Pakistan. The role of Information Technology, media, and the private sector in modernizing the industry is a recurring theme, alongside discussions on the safety of local culture and ecosystems.
CENT’s conferences aim to ensure that tourism not only contributes to economic growth but also respects cultural heritage and ecological balance. Sessions explore rescue services, standardization, and research needs, while also advocating for supportive government policies and public-private partnerships to create a world-class tourism infrastructure.
Ultimately, the National Tourism Research Conferences are designed to position Pakistan as a vibrant, responsible, and globally competitive tourist destination. By encouraging shopping of local products, preserving cultural identity, and enhancing the tourist experience, these conferences help lay the foundation for a more inclusive and sustainable tourism future.
