National Tourism Pakistan (NTP) is the premier initiative established to enhance, promote, and develop Pakistan’s vast tourism potential. It operates as a comprehensive digital platform that connects various stakeholders tourists, tour operators, government agencies, investors, and private-sector entities working collaboratively to position Pakistan as a leading global tourism destination. Through its state-of-the-art infrastructure and forward-thinking approach, NTP provides a centralized hub for booking services, travel information, certification and fostering sustainable tourism practices. NTP’s overarching vision is to drive tourism as a major contributor to Pakistan’s economy while ensuring that the tourism ecosystem operates in a sustainable, inclusive, and competitive manner. With a strong focus on responsible tourism, the organization aims to protect the country’s rich cultural heritage, conserve natural resources, and offer meaningful travel experiences to both local and international tourists.
To establish Pakistan as a globally recognized, sustainable, and responsible tourism destination by promoting high-quality standards, environmental conservation, and cultural preservation.
To drive responsible tourism development in Pakistan by setting industry benchmarks, educating stakeholders, and implementing sustainable tourism practices that benefit local communities, the environment, and the national economy.
